Passwords are not Fort Knox—they stop casual forwarding and keep subscriber content off Google Images. Pair them with HTTPS links and clear communication so real users do not bounce at the prompt.
When you enable a password, readers hit a short gate before the viewer loads. That is enough for many magazines, board decks, and partner-only pricing sheets. It is not a substitute for enterprise DRM if your threat model includes determined extraction—plan accordingly.
Public catalogs and top-of-funnel brochures usually want frictionless access. Save the gate for content that would embarrass you if it went wide.
Read flipbook security basics for the broader picture.