Magazines are about pacing—cover, letter from the editor, features, back matter. The flipbook should preserve that flow while giving web-native navigation people expect from any long read.
Most editorial teams still ship from print-oriented PDFs. Before conversion, confirm RGB output for screens, check that folios and section opens survived export, and walk the table of contents: if bookmarks work in your desktop PDF reader, readers will look for the same jumps online.
Free issues: email the link, embed on the site, tease on social with a strong cover crop. Paid or member-only issues: pair public cover pages with password protection or a gate on your own site so the flipbook URL is not the only line of defense.
Archive past issues on a landing page with human titles (“March sustainability issue”) instead of internal file codes. Search engines index that page; the viewer inside the iframe benefits from the context you write around it.
Browse magazine examples for layout ideas.